This story presents - potentially - an interesting dilemma - How will a popular coastal "village" (Oakura, Taranaki) cope with a proposed expansive residential development? Stuff - Taranaki Daily News: 17-Aug-2019
The comparison with Papamoa (Bay of Plenty) is a fair measure of what could happen.
And how different is what happened in Papamoa from other small towns/villages that had their own character and identify affected by development? Think Wanaka; Akaroa; Hawea; Paraparaumu; Tekapo; Martinborough; Stoke etc.
I guess your point of view may be biased if you currently live there (in Oakura)....